…what makes the most prominent #NeverTrumpers’ position especially disreputable is that they live in such Blue states that their votes do not matter (e.g., New York). If you’re engaging in a purely symbolic act that has no real world consequences, you can do whatever the heck you want and justify your actions as existing on some higher moral plane.
The problem is that the #NeverTrumpers, rather than justifying their geographic ability to stand on the sidelines without getting their hands dirty, are vigorously and aggressively attempting to sway people who live in swing states, where the votes do matter. As to those voters, the outcome within their states matters greatly and is entirely binary: It’s Hillary or Donald. Or to put it another way, corrupt, incompetent, and anti-American versus vulgar, competent, and respectful of America’s virtues, strengths and traditions. Swing state voters who take these uber-moral #NeverTrumpers seriously are the ones who will propel Hillary to the White House.