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CoverGirl Cosmetics Introduces a Male CoverBoy

Thursday, October 13, 2016 6:41
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(Before It's News)

This is where we are at today in America: Men are not to display their “toxic masculinity” nor say “pussy.” Instead, men are to celebrate gender equality, wear makeup and look like a feminine Pajama Boy.

Stop. The. Madness.


From The Wrap: Easy, Breezy, Beautiful … CoverBoy? CoverGirl has broken ground in terms of gender equality with the announcement of the cosmetic company’s first ever male spokesmodel.

James Charles, 17, from Bethlehem, New York, is set to make history by becoming the first male ambassador for the cosmetics giant in its nearly 60 years as a brand, Time reported.

CoverGirl made the announcement via an Instagram video Tuesday, captioned: “It’s official: so excited to welcome @JCharlesBeauty to the COVERGIRL family.”


Charles is a senior in high school who is also a make-up artist — and already has 430,000 Instagram followers, which will no doubt explode in the upcoming days.


He will now work with brand ambassador Katy Perry, who also shared the good news with her 58.6 million followers on Instagram.


With a full face of flawless make up that makes him look even more glam than the pop star, Charles already looks like he fits right in with the popular brand.

“I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl,” he wrote in his own Instagram announcement. “First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand.”

From US Magazine:

All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe and redefining what it means to be beautiful. James Charles is no exception,” the brand stated in a press release. “One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.”

You know who else is a “CoverGirl?” The homosexual Ellen DeGeneres.


Isn’t CoverGirl a miracle Photoshop pro?



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