We have reached another milestone in our fundamental transformation — the first male CoverGirl:
You might recognize makeup artist and YouTuber James Charles’s face from his ***flawless senior pictures. They went viral after he revealed that he’d brought his own light ring to the portrait session do-over (he didn’t like how the originals turned out).
A memento of that historic event:
So I retook my senior photos & brought my ring light with me so my highlight would be poppin. I love being extra pic.twitter.com/7Qu1yu8U2P
— James Charles (@jcharlesbeauty) September 5, 2016
Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. …
James will start out as the face/lashes of the brand’s latest mascara launch “So Lashy!,” but will also be fully integrated into ads, commercials, etc. He couldn’t be more excited about the news! Just see for yourself:
This is what they have already reduced our culture to — and they aren’t finished yet.
On a tip from Dean D.