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selling the nationalist brand

Thursday, October 27, 2016 21:23
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(Before It's News)

If we’re going to defeat globalism we need to take a look at the things that have made certain ideologies popular and successful. The popularity of an ideology has never had anything to do with the ideology itself. It’s the way the ideology is sold. It’s the marketing.
Look at marxism. Marxism became extremely popular among the young and fashionable in the 1930s. Why did this happen? It happened because if you were a marxist you could pose as a fashionable rebel. You were one of the cool kids. And you could portray yourself as being virtuous. You could claim the moral high ground.
Remarkably enough, even after the horrors unleashed by Stalin and Mao, Marxism was remarkably successful at maintaining the moral high ground. After all marxism sounds virtuous. It’s all about justice and fairness and equality isn’t it? What could be more virtuous than that?
Marxism is now all but dead but in the 90s another ideology took its place – the twinned ideology of globalism and social justice. Like marxism it sounds very virtuous in theory. It’s all about justice and fairness and equality isn’t it? What could be more virtuous than that? 
It was always difficult fighting against marxism, especially among the young, because the alternatives seemed a lot less cool and a lot less virtuous. And that’s the problem we have in fighting globalism/social justice. The alternatives won’t get you accepted by the cool kids. And you won’t get the same opportunities to virtue-signal (something that is incredibly important for women and young people). Being a nationalist will get you labelled as being Literally Hitler. Being a social conservative will get you labelled as a hateful bigot.
In an age of social media this becomes even more crucial. Everyone wants to be invited to join the cool kids and no-one wants to be Hitler or a hateful bigot.
Somehow we need to turn this around. We need to make nationalism cool and we need to capture the moral high ground.
One way of making nationalism more attractive would be to portray globalists as being on wrong side of history. Nobody wants to be on the wrong side of history.
Capturing the moral high ground should be easy. We have the advantage that globalism/social justice really is evil and unworkable. However that’s not enough. We need to be a lot  better at marketing. We need to emphasise that nationalism is a good thing for everyone. We need to make it clear that fighting for the well-being of one’s own race, one’s own ethnicity, one’s own nation, is good for everyone. White people should be proud of being white. Black people should be proud of being black. The French should be proud of their French cultural heritage. The Poles should be proud of their Polish cultural heritage. The Vietnamese should be proud of their Vietnamese cultural heritage. Bolivians should be proud of their Bolivian cultural heritage. Globalism is a threat to everybody’s culture.
Immigration should be opposed not because it’s bad for white people but because it’s bad for everyone. You can’t solve the problems of Somalia by resettling the entire Somalian population in Minnesota or Sweden. Syrians are better off in Syria and Syria is not going to be helped by having the best and the brightest Syrians moved to Germany. Refugee problems would be best solved if western nations stopped destroying other people’s countries. And it’s the globalists who promote the wars that cause the refugee problems.
We also need to point out that social conservatism is good for everybody. Feminism should be opposed because feminism is anti-woman. Sexual promiscuity is bad for women. We do homosexuals no favours by encouraging their unhealthy self-destructive lifestyles. We do confused unhappy people no favours by pretending that they can magically change their sex or choose from 57 different genders. Abortion is not only morally wrong it is psychologically damaging to the woman.
Sadly up to now the anti-globalists have made few efforts to take back the moral high ground. The alt-right has in some ways made things worse by indulging in childish shock tactics and by not distancing itself from its lunatic fringe. Every political movement has its lunatic fringe. The alt-right’s lunatic fringe is in truth more harmless than most (it’s a handful of nutters who live in their parents’ basements) but the trouble is they don’t sound harmless and they provide a very convenient stick with which SJWs can beat everybody who opposes their agenda.
Marxists enjoyed so much success because they were focused, they were disciplined and they were good at selling their ideology. We need to be prepared to learn from their success.

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