A red-faced Newsweek magazine was forced to retrieve from store shelves 125,000 prematurely released editions that ran the headline “Madam President” alongside a smiling face of Hillary Clinton – because, of course, she didn’t win.
The issues had been printed in anticipation of an easy Clinton win of the White House, as a way of commemorating the historic event. Unfortunately, Newsweek powers-who-be got ahead of themselves and apparently, in a sort of scoop-gone-bad, failed to take note that it was Donald Trump, not Clinton, who had won in a timely enough manner.
After noticing the most embarrassing error, which also seems to suggest a media bias, Newsweek raced to Twitter to shed responsibility.
“From the Editors,” Newsweek tweeted. “2 special edition covers for 2016 election outcomes were produced by a Newsweek licensee, Topix Media, and not be Newsweek.”
Newsweek apparently had both covers printed, ready to go, but released the wrong version and was forced to make an embarrassing recall.
Well, that may be, but the magazines bear the Newsweek name. And though Topic Media had prepared two versions of the presidential race outcome, one for a Clinton win and the other for a Trump triumph, the fact is only the Clinton version was released.
“Like everybody else, we got it wrong,” Tony Romando, chief executive of Topix Media, told the New York Post.
In other words: Clinton was supposed to be a sure thing.
As the Telegraph reported:
“Newsweek and a partner that prints up special commemorative issues has been forced into an embarrassing recall, after it sent out 125,000 copies of its Madam President issue designed to celebrate Hillary Clinton’s win. …
“The edition appeared on shelves on Tuesday but was hastily withdrawn.
“‘All wholesalers and retailers have been asked to return any issues they have as we need to clear room for [150,000 copies of] the President Trump issue,’ said Mr Romando. ‘We expect it to sell very well as there is obviously a great demand.’
“He said only 17 copies were sold.
“The front cover went viral as soon as it was publicized, with some Trump supporters – apparently oblivious to the alternative version – claiming it showed collusion between the mainstream media and the Clinton campaign.”
What’s even worse is this, also from the Telegraph:
“Mrs. Clinton was even spotted signing a copy at an eve of election event in Pittsburgh.”
Ouch. Wonder how much that copy would sell for on eBay? The whole scenario is just case in point of the failure of the media and the far left to understand the nature of America, of Americans and of the whole Trump factor that resonated across the country. What’s probably the most remarkable, really, is that Newsweek was the only outlet to make this laughable mistake.
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