Scott Adams writes,
In summary, Clinton’s message this closing week is that Trump is politically incorrect, offensive to many people, and sexually aggressive beyond the point of appropriate social behavior. That’s all the stuff you already assumed about Trump a year ago. And it doesn’t scare you, no matter how badly it offends you.
Meanwhile, the current news cycle along with Trump’s supporters have framed Clinton as a low-stamina liar with a drinking problem who is running a criminal enterprise (The Clinton Foundation) that sells influence to foreign countries and companies that are more interested in war than peace. While she trash-talks Putin. That stuff could get all of us killed.
Fear is the strongest persuasion. Clinton has largely abandoned her fear message in the final weeks to focus on Trump’s words and behaviors involving women. Comparing the persuasion game on both sides, I predict Trump wins in a landslide.
Remember, facts don’t matter. Policies don’t matter. They never did. People care about their “tribe.” People care about their income. And people care about their fears. Everything else is less persuasive.
Read more here.