“Starbucks’ brand has taken a beating since the company announced plans to hire 10,000 refugees worldwide in the next five years in response to Donald Trump’s executive order intended to prevent refugees from entering the US.”
Good. No one should buy a single latte until they reverse this policy and pledge to hire unemployed Americans. We need to see much, much more of this, until the globalist socialist internationalist elites realize that patriots have purchasing power, too.
“Starbucks pledged to hire 10K refugees after Trump’s ‘travel ban’ — then Americans responded in force,” by Chris Enloe, The Blaze, February 25, 2017 (thanks to Christian):
After President Donald Trump’s signed an executive order on immigration and refugees last month, Starbucks pledged they would hire 10,000 refugees over the next five years.
“We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question,” Starbucks CEO Howard Schultz said at the time.
But now, their decision has apparently backfired.
From Yahoo Finance:
Starbucks’ brand has taken a beating since the company announced plans to hire 10,000 refugees worldwide in the next five years in response to Donald Trump’s executive order intended to prevent refugees from entering the US.
The coffee giant’s consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.
The perception tracker measures if respondents have “heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.” In Starbucks’ case, perception is still overall positive, but significantly lower than it was prior to CEO Howard Schultz published a public letter outlining the company’s plans to give refugees jobs.