A month ago, Starbucks CEO Howard Shultz took a stand in defiance of Trump’s immigration order. He wrote a message to the whole world and vowed to hire 10,000 refugees over the next 5 years and “build bridges, not walls, with Mexico.”
Remember what Trump said about Starbucks on the campaign trail:
After years of attacking Trump, look what Trump did to them. Starbucks has gone in a downward slide since January 29th, according to Yahoo Finance.
LOOK WHAT HAPPENED TO STARBUCKS!
According to Yahoo Finance:
“The coffee giant’s consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.”
“The perception tracker measures if respondents have “heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.” In Starbucks’ case, perception is still overall positive, but significantly lower than it was prior to CEO Howard Schultz published a public letter outlining the company’s plans to give refugees jobs.”
Here is the data itself:
Remember the Boston Tea Party? What you are about to get hit by is bigger than the Boston Tea Party? This is the Starbucks Coffee Party now. Your brand is gonna tank. We the people want companies that are proud to hire Americans.