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2016 Campaign: Trump ads 70% on policy issues, Clinton’s 65% attacking Trump or talking about herself

Sunday, March 12, 2017 16:49
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The enemedia still doesn’t understand, and probably will never understand, why Trump won. They assume all conservatives are racist, redneck yahoos, and that’s how they see their every interaction with them. In reality, Trump was much more on-point and clear about his policy prescriptions than Clinton was. That’s why he won, not because of “racism” or “sexism.” But don’t look for these findings on CNN or in the New York Times or Washington Post.

“PROOF: Hillary Clinton Ran The MOST DEPLORABLE Presidential Campaign In Modern History,” by Eric Owens, Daily Caller, March 11/2017:

A new academic study analyzing the 2016 presidential election has determined that Hillary Clinton and her multitude of handlers ran a deplorably awful campaign that was probably the worst campaign for national office in the modern political era.

The study — entitled “Political Advertising in 2016: The Presidential Election as Outlier?” — suggests that the biggest reason Clinton lost was because she decided she did not need to advertise in several critically important states and that, when she did advertise, her ads failed to address substantive political issues.

The trio of political science researchers behind the study — Erika Franklin Fowler, Michael M. Franz, and Travis N. Ridout — observe that Clinton did not run a significant number of advertisements in three key states — Pennsylvania, Wisconsin and Michigan — until the very last, waning days of her 2016 campaign.

In Michigan and Wisconsin, for example, the Clinton campaign ran almost zero ads until just days before Election Day. Then, a few days just because the election, the number of ads Clinton ran in both Michigan and Wisconsin skyrocketed from virtually zero to over 6,000 and over 4,000 respectively.

President Donald Trump also advertised very little in Michigan and Wisconsin, but he advertised more than Clinton did in weeks leading up to the election.

Both Clinton and Trump chose to advertise far less in 2016 than either Barack Obama or Mitt Romney did in 2012.

A second reason Clinton lost, the researchers say, is because she almost utterly failed to address actual, substantive policy issues in her campaign advertisements and instead mostly either criticized Trump or spoke about herself in glowing terms.

Clinton spent fully 65 percent of her advertising time either criticizing Trump in personal terms or yammering on about herself, according to the professors.

Only about 25 percent of Clinton’s ad messages were devoted to policy issues. (The remaining 10 percent of the time, Clinton managed to talk about some combination of policy issues and either herself or Trump.)

By way of comparison, the researchers say, Trump discussed policy issues over 70 percent of the time in his ads….


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