Why the H&M Coolest Monkey in the Jungle Ad Was Offensive

The widespread practice of featuring blacks in almost every advertisement to signal political correctness blew up in the face of H&M, when it briefly ran an ad featuring a black boy wearing a sweatshirt that read “Coolest Monkey in the Jungle.”

Although the kid’s mom did not find this the least offensive, many other people predictably did. H&M quickly took down the ad and issued the standard obsequious apology, but this had little effect. Rich and famous Moonbats of Color LeBron James and P. Diddy are squawking in outrage. Abel Makkonen Tesfaye, a black singer from Canada who calls himself “The Weeknd” and has a clothing line at H&M, has proclaimed that he will no longer work with the company.

Why was the ad offensive? Whites would not have been offended if it had been a white child. Chinese would not have been offended if it had been a Chinese child.

The answer is as obvious as it is politically forbidden to acknowledge. Whites and Asians don’t behave in a way that causes them to be associated with monkeys.

As if to drive home the point, so-called activists in South Africa have reacted by trashing H&M stores in at least six malls:

Innocent shoppers and bystanders were forced to flee as chanting gangs wearing uniforms of the country’s radical opposition party swept through at H&M stores … including Africa’s flagship store in the upmarket suburb of Sandton.

Pictures and video soon appeared on social media.

In one video, claimed to have been taken at the Menlyn Park store, one of [the] red shirted activists is seen trashing displays, kicking over and pulling down clothes rails as well as pushing over mannequins.

Another activist soon joined him in what is colloquially known as a “chimpout.”

Floyd Shivambu, spokesman for the Economic Freedom Fighters party, praised the action, saying the retailer was ‘now facing the consequences for its racism’.

A little irony:

The global retailer, which has 4,500 stores in 62 countries, opened its first store in Africa two years ago and immediately found itself at the centre of a public backlash when it failed to feature any black models in its advertising.

But in light of the coolest monkey ad,

The campaign group Models Of Diversity, which pushes for more diversification across the industry, said H&M should be ‘ashamed’.

H&M no longer sells the sweatshirt anywhere, and has been forced to close all 17 of its stores in South Africa. It plans to reopen the stores when “the situation is safe again,” but how long it will be able to do business in that deteriorating country is unclear.

Who is making blacks look like monkeys, H&M or the savages running wild in South Africa? Yet I haven’t heard any righteous denunciations from The Weeknd, LeBron James, et al. regarding the latter.

On tips from ABC of the ANC, Varla, and Bodhisattva.