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Google will soon ban “fake news” sites from using its ad network

Tuesday, November 15, 2016 11:49
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(Before It's News)

(I wonder if Google will include CNN in this action. Nobody makes as much “fake news” as CNN)

from The Verge (quotation marks added by me)

Today, Google announced that its advertising tools will soon be closed to websites that promote “fake news”, a policy that could cut off revenue streams for publications that peddle hoaxes on platforms like Facebook. The decision comes at a critical time for the tech industry, whose key players have come under fire for not taking neccesary steps to prevent “fake news” from proliferating across the web during the 2016 US election. It’s thought that, given the viral aspects of “fake news”, social networks and search engines were gamed by partisan “bad actors” intending to influence the outcome of the race.

“Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose of the web property,” a Google spokesperson said in a statement given to Reuters. This policy includes “fake news” sites, the spokesperson confirmed. Google already prevents its AdSense program from being used by sites that promote violent videos and imagery, pornography, and hate speech.

The issue of “fake news” on social media grabbed national attention earlier this summer, when Gizmodo reported that the team at Facebook responsible for its Trending Topics news list was suppressing links from conservative sources. The controversy called into question Facebook’s role as a primary source of news for tens of millions of Americans. The episode reportedley “paralyzed” Facebook, according to a recent report from The New York Times, leaving its leadership unwilling to make any drastic changes to the News Feed to curb the viral growth of “fake news”.

[read more here]

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