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Google will soon ban “fake news” sites from using its ad network

Tuesday, November 15, 2016 11:49
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(Before It's News)

(I wonder if Google will include CNN in this action. Nobody
makes as much “fake news” as CNN)

from "http://www.theverge.com/2016/11/14/13630722/google-fake-news-advertising-ban-2016-us-election"
target="_blank">The Verge
(quotation marks added by me)

Today, Google announced that its advertising tools will soon be
closed to websites that promote “fake news”, a policy that could
cut off revenue streams for publications that peddle hoaxes on
platforms like Facebook. The decision comes at a critical time for
the tech industry, whose key players have come under fire for not
taking neccesary steps to "http://www.theverge.com/2016/11/14/13626694/election-2016-trending-social-media-facebook-twitter-influence"
target="_blank">prevent “fake news” from proliferating across the
web during the 2016 US election
. It’s thought that, given the
viral aspects of “fake news”, social networks and search engines
were gamed by partisan “bad actors” intending to influence the
outcome of the race.

“Moving forward, we will restrict ad serving on
pages that misrepresent, misstate, or conceal information about the
publisher, the publisher’s content, or the primary purpose of the
web property,” a Google spokesperson said in a href=
"http://www.reuters.com/article/us-alphabet-advertising-idUSKBN1392MM"
target="_blank">statement given to Reuters
. This
policy includes “fake news” sites, the spokesperson confirmed.
Google already prevents its AdSense program from being used by
sites that promote violent videos and imagery, pornography, and
hate speech.

The issue of “fake news” on social media grabbed
national attention earlier this summer, when Gizmodo
reported that the team at Facebook responsible for its Trending
Topics news list was "http://gizmodo.com/former-facebook-workers-we-routinely-suppressed-conser-1775461006"
target="_blank">suppressing links from conservative sources
.
The controversy called into question Facebook’s role as a primary
source of news for tens of millions of Americans. The episode
reportedley “paralyzed” Facebook, "http://www.nytimes.com/2016/11/14/technology/facebook-is-said-to-question-its-influence-in-election.html?_r=0"
target="_blank">according to a recent report from The New York
Times
, leaving its leadership unwilling to make any
drastic changes to the News Feed to curb the viral growth of “fake
news”.

[read more "http://www.theverge.com/2016/11/14/13630722/google-fake-news-advertising-ban-2016-us-election"
target="_blank">here
]

"http://feeds.wordpress.com/1.0/gocomments/willyloman.wordpress.com/39197/"
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Source: https://willyloman.wordpress.com/2016/11/15/google-will-soon-ban-fake-news-sites-from-using-its-ad-network/

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