Anyone who’s aware of the vile content that’s standard fare at Breitbart “News” probably won’t be surprised by this development.
AppNexus Inc., a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules.
AppNexus scrutinized Breitbart’s website after U.S. President-Elect Donald Trump tapped Steve Bannon, former executive chairman of Breitbart, to be White House chief strategist last week. The digital ad firm decided the publication had breached a policy against content that incites violence, said AppNexus spokesman Joshua Zeitz.
“We did a human audit of Breitbart and determined there were enough articles and headlines that cross that line, using either coded or overt language,” he said.
The website headed by the president-elect’s chief strategist is losing advertisers due to its virulent hate speech.
This is not normal.
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