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Stupid Industry Tricks

Tuesday, February 21, 2017 11:44
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So, the life insurance industry runs a side-gig called “Life Happens” that’s designed to ramp up awareness of the need for life insurance (d’unh). We’ve blogged about it a few times (here, for example) as a way to promote these efforts.

So today’s email contained a neat little item from Illinois Mutual promoting a new campaign called “Insure Your Love,” which is “an industry-wide event aimed at raising awareness around the importance of proper insurance planning.”

You can read more about it here.

So far, so good.

I thought it’d be an especially good idea to see if there were any promotional materials (such as videos and the like) at the actual Life Happens website, so I popped on over.

The good news is that yes, there are such materials available. The bad stupid news is that the rocket surgeons in charge think it’s a good idea to put all of the good stuff behind a paywall.

Hey dummies: no one is going to pay you for the privilege of promoting your agenda.


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