Pepsi Has Gone Illuminati Look at This New Product! (Video)

January 28 2017

This is disturbing. Apparently there is no limit to this filth. 

“We believe the biggest equity of this brand is the label,” said Seth Kaufman, chief marketing officer of PepsiCo North America Beverages. He contends that the creative labels plays strongly into today’s social-media driven culture. LIFEWTR, he says, “has a beautiful piece of art on it. We think it’ll connect with consumers on a more inspirational way.”

PepsiCo will next year launch a premium-priced bottled water called LIFEWTR, adding a new brand to the company’s portfolio that plays to strengthening consumer interest in healthier beverages.

The food-and-beverage giant confirmed to Fortune that it will debut LIFEWTR at an industry conference in New York City. A purified water that is pH balanced with electrolytes, the brand will start appearing on retail shelves across the U.S. in February 2017.

“We are starting to see water play a greater role in the repertoire of a consumer’s beverage consumption,” said Brad Jakeman, president of PepsiCo’s Global Beverage Group. “I think we are seeing a secular and irreversible trend toward healthier beverages.”

Industry data suggests Jakeman is right. Since 2004, bottled water volume has more than doubled from 1.8 billion cases to almost 4 billion last year, industry observer Beverage Digest reports. Over that same period, carbonated soft drinks have shed 1.5 billion cases of volume. Though soda sales still represent 55% of the total liquid refreshment beverages market—PepsiCo (PEP, -0.63%) and peers like Coca-Cola (KO, -0.86%) can see the writing on the wall.   READ MORE

From Shema-ministries Jerusalem