Rose Palhares

Joao Carlos Daily Dose

One of the things I enjoy most about being a photographer , is that over the years I have had the opportunity to  ravel and shoot in some  amazing locations all over the world,   I have been very blessed , and in this  blog post  I will talk about how I  was fortunate enough to shoot in my Portuguese  home town of Caldas Da Rainha .
 The Job was  to create  four singular images that tell the story of designer Rose Palhares .

Rose Palhares is a  creative , ambitious designer originally from Angola , Africa . Whom has moved to Lisbon , Portugal to create a name for her self on the  Global fashion scene, voted Best Angolan Designer 2013 Best International Designer 2015  and Vogue Italy´s Most Interesting Designer 2016, she is definitely on her way to stardom . Although the concept was simple, kinda , there were allot of complications involved .  The Producer Pedro Davim  also a native to  Caldas da Rainha  decided on shooting in the  beautiful coastal city  because it had all the requirements any successful shoot needed a variety of rich , unique and diverse  locations in fairly short traveling distance  ,   however photographing in the winter on location out doors with the elements  are  tricky shoot days, one disadvantage is that  there are  less day light hours ,  It was very cloudy , rainy and gloomy day ,  to be honest I love shooting in days like this usually . Those are the days with best light if you can catch it , days like this its all about  being prepared  for what ever comes your way , 

Rose Palhares – Behind the Scenes from JOAOCARLOSMEDIA on Vimeo.

 The first image of the campaign was to take us back to the designers  childhood, and the zungeiras or street vendors, She remembered as a kid seeing all the beautiful colors from the food and flowers being sold but also the colorful clothes the woman would turn into skirts and dresses. The African Cloth Symbolizes the art of living, it makes the connection between ancient times and present generations and is witness to the cultural richness of the diversity of everyday life, It is  African Tradition , therefore , the cloth is not a vulgar piece of cloth , it is a vector and testimony of the art of living in Africa, Rose wanted to showcase this in the models dress and head peace, the location , Praca da Fruta, Portugal’s oldest fresh fruit market, its has been  open to the public since 1883 and would be the perfect setting for this part of our story.

The  second image of the campaign was shot in the Campo da Mata , a huge field filled with beautiful rows of perfect tress , they created a surreal scenery for our shoot . The concept here was Rose personified as the little girl was sowing a hem on a dress and there was a field of blank mannequins that she would soon imagine dresses for , kind of the processor to the designer we know and love so much today , there is also a little element , the rag doll in which the child designer has already created clothing for , because in truth that were it all began for her .

For this shot I used two Profoto B2 to light the background and used  Profoto B1 off camera flash with Giant Silver reflector from FJWestcott and a Profoto B2 as main lights to make the model stand out. It was drizzling on and off all morning so I had the model use a 7 Diffusion Umbrella from FJWestcott as a prop because it just looked amazing but also to protect her a little from the elements .

Photographer
Joao carlos

Designer
Rose Palhares

Producer
Pedro Davim

Make up
Alex Me

Hairstylist
Elsa Elsart

Styling
Vanessa Faria

Models
Filipa Nascimento at Karacter agency
Beatriz child model

Photographer Assistents
Diego Verissimo
Paulo Reis

Photo Editing
Noora Manti

Behind the scenes & Edition
Rita Karayianni

Producao rose palhares
Francisca Pimentel
Rony Romero
Maura

Special thank to
camera municipal das caldas da rainha
junta de freguesia nossa era. do populo
cafe central

Kata Bug-205-PL
Hasselblad HD3-39
Hasselbad Viewfinder
Hasselblad Battery
Hasselblad Battery Charger
Sandisk Extreme Pro CF cards
F-Stop Card holder
2x G-Drive ev 1 Tb
Minolta Flashmeter

Canon C100
Canon EF 24mm f/1.4 L II USM
Canon EF 50mm f/1.2 L USM
Canon EF 85mm f/1.2 L II USM
Canon EF 100mm f/2.8 L macro IS USM
Canon EF 70-200 mm f/2.8 L IS II USM 
G-Drive ev 1 Tb
1x BlackRapid Strap
ThinkTank ProSpeed Belt
3 Legged Thing tripod
Thinktank DSLR Battery Holder 4
Thinktank Pixel Pocket Holder
Sandisk Extreme Pro CF cards
Sandisk card case
Sandisk microfiber lens cleaning cloth

Canon Wireless Shutter Release
3x Canon battery charger

Pelican 1510 case
2x B2 Off-Camera Flash Heads
1x B2 250 AirTTL Battery Pack
2x Li-Ion Batteries
1x Battery Charger
1x Air Remote TTL Transceiver
1x B2 Extension cable 3m
1x OCF Barndoors
1x OCF Snoot
1x 10 Degree OCF Honeycomb Grid
1x 20 Degree OCF Honeycomb Grid
1x 30 Degree OCF Honeycomb Grid

7 Diffusion Umbrella from FJWestcott
36 inch Rapidbox by Westcott
fresnel by elinchrom
Ari 1000

All behind the scenes shoots were created with
Fujifilm X-T1
Fujinon Lens XF 27mm F2.8
Fujinon Lens XF 14mm F2.8
Fujinon Lens XF 35mm F1.4 R
Fujinon Lens XF 56mm F1.2 R