Take That Starbucks: Black Rifle Coffee Says They Will Hire 10,000 Veterans

After Donald Trump had signed his executive order putting a temporary hold on travel from some countries and moratorium on refugees, the virtue signaling from all over was pretty heavy-handed. Starbucks immediately announced they’d hire 10,000 refugees.

A coffee company that doesn’t rival Starbucks in size and perhaps name recognition is stepping forward to one up the Seattle-based coffee behemoth with the announcement they’re going to be hiring 10,000 veterans.

We had to edit the original… We want to shift the conversation away from foreign policy to domestic issues that hit closer to home. We need to keep in mind that the four things we care about at BRCC are Family, Business, Veterans and country. And when we say “country”, the taxpayers. Everyone else can take a hike. [email protected]

A photo posted by Black Rifle Coffee Company (@blackriflecoffee) on Feb 1, 2017 at 10:37am PST

What is Black Rifle Coffee Company? From their website:

Black Rifle Coffee Company is a premium small-batch, roast to order, veteran owned and operated coffee company. At BRCC we import our high quality coffee beans directly from Colombia & Brazil, then we personally blend and roast every one of our ass kicking coffees to be shipped directly to you.

I haven’t tried their coffee. Yet. Starbucks is overrated sludge in my view. They over-roast their beans to the point their coffee tastes burnt.

These guys have a sense of humor as well. Check out the video which is kind of a take on the Dollar Shave Club video that launched them:

Love it. I think I am going to order some of their coffee, right now.

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