Profile image
By RedState (Reporter)
Contributor profile | More stories
Story Views

Last Hour:
Last 24 Hours:

IHOP is Now IHOB, and This is What the ‘B’ Stands For

Monday, June 11, 2018 11:25
% of readers think this story is Fact. Add your two cents.

Well, it’s official: The International House of Pancakes is now IHOB.

The news has flown around the ‘net for a week now, leading to the big reveal today, answering the on-everyone’s-lips question: What does the “B” stand for?

Many had guessed “breakfast.”

Many were wrong.

In fact, the decision to replace the elegant IHOP with the dorky IHOB — which takes the frivolous suggestion of hoppin’ on over to eat some pancakes and turns it into the laborious job of hobbling to your favorite ill-named restaurant — is all about burgers.

According to CNBC, the switch is a sinister attempt to lure hungry people into the establishment after the breakfast rush.

IHOP has been serving burgers since 1958.

Hey, IHOP — I mean, IHOB — if they haven’t come by now, they’re probably not coming.

But you gotta give ’em credit for a really long span of faith. I’m still hoping to meet the Munsters, from when I was little, watching them in re-runs. I’d almost given up hope, but IHOP has renewed my optimism. Thanks for leading by example. It’s all about lifestyle evangelism.

If you immediately hate IHOB, have no fear: the name is only temporary. CNBC says this:

“The company changed its Twitter handle as well as the signage at its flagship location in Hollywood. However, in its most recent press release, IHOP noted that ‘IHOb’ is a slogan of IHOP and the name change is just ‘for the time being.’”

That’s right — Ultimate Steakburgers. The chain is adding not six, but seven new burgers to its menu. Why? Because, as per The NPD Group, 33% of total food service traffic is for lunch.

What’s wrong with breakfast for lunch? It’s a delight.

Nevertheless, IHOB will now offer a Swiss and mushroom burger, a jalapenos and pepper jack cheese number, and a burger topped with BBQ sauce and onion rings.

As for the name change, however soon the company will return to IHOP, it can’t be soon enough. If I want a burger, I’ll go to In-N-Out. But actually, this article has left me with breakfast on the brain; I think I might just head into Hollywood for some bancakes.

Like this article? I have lots more — news and commentary — at my RedState Author page.

And before lunch, follow Alex Parker on Twitter.

The post IHOP is Now IHOB, and This is What the ‘B’ Stands For appeared first on RedState.


We encourage you to Share our Reports, Analyses, Breaking News and Videos. Simply Click your Favorite Social Media Button and Share.

Report abuse


Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories



Top Global

Top Alternative



Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.