Summary: Big Market Research adds “Beer Asia-Pacific Market” new report to its research database. The report spread across 100 pages with table and figures in it.
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Beer is one of the most popular alcoholic drinks consumed in the Asia – Pacific region. It is one of the oldest beverages in the world prepared by the fermentation of grains. The brewing process of beer requires basic ingredients, such as malted cereal grains, hops, water and yeast, which are fermented over a long period. A wide range of beers is available in the market with, each one having its own characteristic tastes and flavors. These include lagers, stouts and porters, ales, and seasonal specialties. The Asia – Pacific beer market has witnessed a significant growth due to increase in demand from countries such as India and China. A considerable increase in the consumption of beer has been observed in India due to its growing youth population with preference for beer. Changing lifestyles and consumer preferences have considerably boosted the adoption of beer in the Asia – Pacific region. Furthermore, a significant rise in the number of working class individuals and increase in disposable incomes of the people in this region have favored the adoption of premium and high quality beers. However, heavy taxation, increasing health consciousness and availability of substitute drinks are the key factors hindering the growth of the Asia – Pacific beer market.
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The prominent players have adopted various strategies in the market in order to acquire bigger market share. The key development strategies include product launches, partnerships and collaborations. For instance, Asahi Group entered into a partnership with Asia Brewery Inc. (ABC), a Philippine – based company, to distribute Asahi’s super dry and premium category beer in the Philippine region. The company launched the Asahi beer to target the region’s premium beer segment growth.
China Resources Enterprise Ltd (CRE), a major provider of beverages has taken a decision to focus on the brewing segment, especially the Snow beer, which is the largest selling beer in the Chinese market. SABMiller India launched a stronger version of Miller High Life in India, with the brand name Miller Ace. The new variant, Miller Ace, comes with a stronger taste and a higher alcohol content. With the launch of this product, the company aims to cater to the growing demand of quality premium beer in India. The key players dominating this market include Tsingtao Brewery, Anheuser – Busch InBev, Heineken N.V., Beijing Yanjing Brewery, SABMiller Plc, Kirin Holdings Co Ltd, Carlsberg Group, United Breweries Group (UB Group), China resources Enterprise and Asahi Breweries Ltd.
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