The dynamic market environment has encouraged airlines to focus on a comprehensive understanding of the relationship between ancillary revenue and airfare revenue. This typically involves the price mix of cheaper fares and additional ancillary services to attract passengers, leading to more revenue from ancillary fees. Such booking systems need a high degree of revenue management in terms of managing the ancillary revenue from on-board entertainment or other services such as travel retail or baggage handling. Ancillary revenue management helps companies determine the right pricing strategy for airlines.
Ancillary revenue management solutions help airlines manage customer information and understand the customer’s purchasing patterns, such as preferences for à la carte services or the ability to pay for on-board entertainment services. A rising number of vendors in the market deliver revenue management solutions and related operational services that combine and distribute passenger and ancillary revenue data between resellers, airlines, airports, suppliers and other third parties.
These solutions help companies focus on marketing services, such as communication through emails and text messages, branded web shops, and e-commerce management. Airlines can significantly increase ancillary services’ conversion rates and revenue through the use of these merchandising techniques.
The analysts forecast the global ancillary revenue management market to grow at a CAGR of 8.2% during the period 2016-2020.
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Covered in this report
The report covers the present scenario and the growth prospects of the global ancillary revenue management market for 2016-2020. This report details spending on solutions provided by third-party service providers to manage ancillary revenue for airlines. The market size includes software solutions and consulting.
The market is divided into the following segments based on geography:
Global Ancillary Revenue Management Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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