Visitors Now:
Total Visits:
Total Stories:
Profile image
Story Views

Now:
Last Hour:
Last 24 Hours:
Total:

In-Stream Video Marketplace Monetization Analysis and Forecast 2015-2018

Thursday, October 13, 2016 13:22
% of readers think this story is Fact. Add your two cents.

(Before It's News)

Summary:

The IP video program marketplace is a sprawling collection of non-linear contributory channels feeding into, and intermingling with broadcast television, and likewise supported by a wide-ranging mix of advertising, subscription, paid channels, events and services on course to yield $21.8 billion in 2015 combined receipts.

 

Check Complete Report@ http://www.marketintelreports.com/report/acc0005/ip-video-marketplace-monetization-2015–2018-ad-spend-subscription-paid-channels-and-event-programming-receipts

 

Leveraging off three successive years of high double-digit annual increases, the IP video marketplace is currently forecast to settle into a more moderate growth pattern of 16.1% in 2015, poised to produce a 2003 – 2018 CAGR of 37.5%.

IP video subscription, paid channel and event services have scored 50+% of marketplace revenue since 2012, according to the industry trade resource IP Video Marketplace Monetization 2015 – 2018: Ad Spend, Subscription, Paid Channels and Event Programming Receipts, produced by Publisher.

IP video advertising (all formats, including pre-roll/in-stream, in-banner, authenticated sign-in, VOD impressions delivered through a set-top box, viral and earned views) is projected to produce 48% of marketplace revenue, with sports packages delivering low single-digit share through 2018.

Subscription movies and television dominate the IP video pay-as-you-go marketplace counting revenues encompassing international and domestic operations by the extensive group of companies, vendors, stores, sites and services analyzed.

 

Avail more information from Sample Brochure of report @       
http://www.marketintelreports.com/pdfdownload.php?id=acc0005

 

 

Event and pay-as-you-go services include Netflix, Hulu, Wal-Mart’s Vudu offering, Real Networks’ Superposes service (including an annual arrangement with CBS for Big Brother), the WWE broadband streaming channel, professional sports leagues, movie and television rentals and paid downloads effected through iTunes Video.

Going forward, we believe subscriber satisfaction at this point in the market’s evolution, is less likely to be tied to improved bit rates (often used as a marketing tactic –i.e. very highest quality files as a compelling point of services differentiation) but rather turns on library size, aggressive pricing and content accessibility across devices

Hundreds of sites monetized with in-stream/in-banner inventory in this trade research include annual views, insertion frequencies, available inventory, sell-out rates, CPMs and media spend.

Additionally, in-banner impressions are broken out by platform, including Point roll, Google/DoubleClick, Size.

Video adtech solutions include networks, RTBs, programmatic system inventory (non-duplicated), sold inventory and spend. Digital video sales are included by vendor, service and programmer.

Analysis reveals IP video advertising to be running at a 15-year CAGR of 40.6%, and IP video subscription estimated over the same period to produce a CAGR of 35.4%. For year-end 2018, we are forecasting a total marketplace revenue figure at $32.9 billion.

Publisher produces investment grade industry and trade research bridging digital video, internet music radio, download entertainment, digital video/audio advertising/spend, video and mobile adtech platform revenue and M & A valuations, ecosystem trade surveys and support, CDN and integrated media optimization software, ecosystem integrator services, and conducts Avail Play advertising and audience experience, digital diary and video impression monitoring services on-demand.

 

Order a copy of IP Video Marketplace Monetization Analysis – Forecast 2018 @

http://www.marketintelreports.com/purchase.php?id=acc0005

 

About us:

MarketIntelReports (MIR) aim to empower our clients to successfully manage and outperform in their business decisions, we do this by providing Premium Market Intelligence, Strategic Insights and Databases from a range of Global Publishers.

 

MarketIntelReports currently has more than 10,000 plus titles and 35+ publishers on our platform and growing consistently to fill the “Global Intelligence Demand – Supply Gap”. We cover more than 15 industry verticals being: Automotive, Electronics, Manufacturing, Pharmaceuticals, Healthcare, Chemicals, Building & Construction, Agriculture, Food & Beverages, Banking & Finance, Media and Government, Public Sector Studies.

 

Contact Us:

Sales Manager

Mayur.S

2711 Centerville Road, Suite 400,
Wilmington,
Delaware,
19808,
United States
http://www.marketintelreports.com
Email Id: sales@marketintelreports.com
Telephone: 1-302-261-5343

Report abuse

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories

Register

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.