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Mobile Value Added Services Market by Solution & Verticals – 2019

Tuesday, October 4, 2016 14:19
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With the rise in smartphones and tablets across the globe, the mobile industry has been rapidly growing. The MVAS offers an exciting opportunity for operators, mobile manufacturers, application developers, and other MVAS vendors to generate revenue and extend customer reach. The MVAS vendors provide SMS, MMS, mobile email & IM, mobile money, mobile advertising, location based services, and mobile infotainment solutions to satisfy customer requirement. These solutions have also enabled operators with a specific customer base to extend its market presence and escalate its business value.

MVAS propose new opportunities for both SMBs and enterprises to communicate and engage with their target customers in a more effective way. However, the benefit of this servicer has not been fully utilized in MEA and LA regions due to lack of MVAS awareness among SMBs.

Due to roll out of 3G and 4G service across globe, along with the increasing penetration of smartphones and tablets, the MVAS market is gaining traction. Lack of education and awareness among SMBs is the factors hindering the growth of the MVAS market. Social media offer new opportunities for the vendors. Privacy concerns are some of the challenges being faced by the marketers in the MVAS ecosystem.

MarketsandMarkets broadly segments the mobile marketing market by region: North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA); by solution: Short Message Service (SMS), Multimedia Messaging Service (MMS), location based services, mobile emails & IM, mobile money, mobile advertising, and mobile infotainment; by user type: SMBs and enterprises; by industry vertical: retail, BFSI, telecom and IT, media and entertainment, healthcare, government, and others.

MarketsandMarkets forecasts the global MVAS market to grow from $330.35 billion in 2015 to $655.07 billion by 2020, at a CAGR of 14.7%. In terms of regions, North America is expected to be the biggest market in terms of market size, while APAC and MEA are expected to experience increased market traction, during the forecast period.

For More Info – http://www.marketsandmarkets.com/Market-Reports/mobile-value-added-service-market-234370752.html

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MarketsandMarkets is the largest market research firm worldwide in terms of annually published premium market research reports.Serving 1700 global fortune enterprises with more than 1200 premium studies in a year, M&M is catering to a multitude of clients across 8 different industrial verticals. We specialize in consulting assignments and business research across high growth markets, cutting edge technologies and newer applications. Our 850 fulltime analyst and SMEs at MarketsandMarkets are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors.
 
M&M’s flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. The new included chapters on Methodology and Benchmarking presented with high quality analytical infographics in our reports gives complete visibility of how the numbers have been arrived and defend the accuracy of the numbers.
 
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