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Advertising and the second screen

Tuesday, February 14, 2017 5:28
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Big Market Research has added a report, titled, “Advertising and the second screen” A comprehensive information and thorough statistics are offered in the research with the help of tables and figures.

This report explores how live TV will need to change its advertising practices to handle growing competition from the Internet and protect its status as top mass medium.
It compares the way ad revenue is progressing for both TV and the Internet, and looks at the rapid changes in TV viewers’ behaviour.
The report examines whether live TV needs to borrow certain recipes from the Web, to line up with viewers’ new habits and advertisers’ new demands.

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It explores the new possibilities opened up by the simultaneous use of the second screen by TV viewers, to deliver a new, more interactive and targeted experience to users and advertisers alike.
It concludes by assessing the development outlook for these new brands of advertising, and details the obstacles that are likely to impede television’s path to merging with the Internet.

Enquire about report @

Key Points from table of Contents:

1. Executive Summary

2. Methodology & definitions
2.1. General methodology of IDATE’s reports

3. How much does ad revenue contribute to TV financing
3.1. The weight of advertising in TV financing
3.1.1. At the global level
3.1.2. Regionally
3.2. Growing competition from new ways to watch videos penalising top commercial TV stakeholders
3.2.1. High ownership levels for Internet-ready devices…
3.2.2. … which facilitates the rapid adoption of new viewing habits …
3.2.3. … at the expense of traditional TV
3.3. The ad market’s move to the Internet
3.3.1. Top media groups vying for ad revenue
3.3.2. Internet advertising revenue growing steadily
3.3.3. Reasons for the switch
3.3.4. A challenge for both TV channels and content providers

About Big Market Research:

Big Market Research uniqueness lies in its highly ethical reports at economical rates because we value your relationship and growth more than money. Your growth is our aim.

Our strength is in our research analysts who with their proactive approach can source best and correct information which can be detrimental in organizations success. We follow six sigma standards leaving no scope for error.

Contact Big Market Research:

Direct Contact: + 1-503-894-6022
Toll Free: + 1-800-910-6452

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