Global Functional Drinks Market is expected to grow at a CAGR of 8.06% during the study period 2015 to 2022. Increasing awareness about the health benefits of functional foods & drinks among consumers is the primary factor favoring the market growth. Furthermore, new product innovations and trend towards healthy life style and disease prevention, coupled with growing healthcare costs are the drivers for the Functional Drinks market. However, factors such as suspicious product efficiency and lack of clarity among consumers are limiting the market growth. Introduction of new products and improvements in quality are the recent trends for global functional drinks market.
The introduction of energy drinks and nutraceutical drinks have added to the growth of this market, while sports drinks, with their new and innovative flavours, are playing key role in the steady growth of the functional drinks market. In 2014, North America dominated the global market for functional drinks followed by Europe. Asia Pacific is witnessing the higher growth rate due to increasing demand for functional drinks from emerging countries such as China and India. Manufacturers in the global functional drinks market are offering products that are in tune with the shifting consumer demands.
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Some of the key players in the global market include Nestle S.A, Red Bull GmbH, PepsiCo, Coca Cola Enterprises, RushNet, Jivita LLC, Cadbury Schweppes, Old Orchard Brands, Kraft, Taut, Tata Tea, Glanbia Plc, Energy69 and Maxinutrition.
• Energy drinks
• Sports Drinks
• Probiotic drinks
• Enhanced water drinks
Health benefits Covered:
• Weight Management drinks
• Hydration drinks
• Health & Wellness drinks
• Energy or Rejuvenation drinks
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