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Big Pharma and The Future of Medical Technology

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One of the things we like most about technology and innovation is that the path it takes is almost entirely unpredictable.

It’s far less predictable than investing where it’s possible to make pretty good educated guesses or forecasts about the future.

But within that realm of unpredictability is a problem for businesses.

A business has to predict the future and get it right. And unlike an investor who may have just a few thousand dollars at risk, if a business makes the wrong move it could put the entire future of the company at risk…

The fact is even the brightest businessmen and women can make wrong or muddle-headed decisions.

That happens in business all the time. It might be backing a dud product line or approving a completely inappropriate advertising campaign (boy, have we seen plenty of those).

Those things are usually just small fry and repairable. But what if the biggest mistake wasn’t by one business, but an entire industry? A mistake that involved failing to predict its own demise?

It may sound crazy, but that very thing could be on the verge of happening to the global pharmaceutical industry. They just can’t see it coming.

Read the rest of this article at Money Morning



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