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Media Vista Implements Matrix Solutions CRM & Sales Intelligence Platform

Thursday, May 29, 2014 8:12
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Matrix Solutions, the leading provider of CRM & Sales Intelligence Software, announced today that Media Vista has selected their web-based and hosted media CRM & Sales Intelligence Platform.  Media Vista, a privately owned Hispanic media company, implemented the Matrix system across all five of their broadcast station properties. Utilizing one system will enable Media Vista station’s to access and manage centrally hosted and unified data for all CRM, Sales, and Analytics functionality.

“Moving to the Matrix Solutions’ system will not only provide us with more efficiency across our station properties, but will also provide us with the sales intelligence we need to manage our business moving forward,” said Orlando Rosales, CEO Media Vista. “We are very happy to be working with Matrix and look forward to our operation evolving with their technology into the future.”

In migrating to the Matrix CRM & Sales Intelligence Platform, Media Vista data was normalized upon import to create a universal shared database. The Matrix system sits atop the multi-station operational workflow, both drilling down through the detailed data and/or pulling up a summarized view from the top.  The new intelligence tools show a swath of analytics from historical reporting to both predictive and prescriptive analytics – whereby reporting on what has happened and alerting to what should happen next.  In addition to the robust analytics, the Matrix system will also provide holistic CRM and Sales functionality for each of the Media Vista stations.

“Our system’s intelligence tools enable broadcasters, such as Media Vista, the ability to proactively manage their business and sales efficiencies by providing insight that is no longer desired, but needed in multi-platform operations today,” said DJ Cavanaugh, CEO, Matrix Solutions. “We are very happy to be working with Media Vista and look forward to providing them with the key product functionality that will help drive their business moving forward.”


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