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Siteworx White Paper Reveals 3 Things About B2B eCommerce You Can’t Afford to Ignore

Tuesday, May 6, 2014 7:19
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A new Siteworx, LLC white paper outlines three key strategies business-to-business executives must know to respond to changing buyer behaviors and drive sales. The white paper, “3 Things About B2B eCommerce You Can’t Afford to Ignore,” is available for download on Siteworx’ website,

“B2B companies need to raise their game to stay competitive,” said Tim McLaughlin, Siteworx’ Founder and CEO. “While businesses used to depend on offline resources to drive sales, now their buyers use multiple devices and digital channels to perform research and make purchases. Most B2B companies don’t know how to respond to this shift at an enterprise level and that’s the question Siteworx answers with this report.”

In addition to rapidly-changing buyer behavior, B2B companies face being outsold by competitors that are effectively using more progressive eCommerce tactics. For example, Gartner predicts that by 2018, B2B companies that effectively use personalization on their eCommerce sites will outsell their competition by 30%.

“I’m telling every one of our B2B clients that the time for action is now,” stated McLaughlin. “There’s a limited window to gain a competitive advantage as all B2B companies undergo a huge awakening to both the opportunity with eCommerce and the risk of indecision.”

The white paper draws upon Siteworx’ unique approach to B2B digital strategy to uncover:

  • Key areas of frustration among B2B buyers
  • The real reason B2B companies are lagging behind their B2C counterparts and leading-edge B2B companies
  • Real-life examples of effective, noninvasive targeting and personalization for B2B audiences

Visit “3 Things About B2B eCommerce You Can’t Afford to Ignore” to receive your complimentary copy of Siteworx’ latest whitepaper.


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