Visitors Now:
Total Visits:
Total Stories:
Profile image
By webdesignerdepot (Reporter)
Contributor profile | More stories
Story Views

Last Hour:
Last 24 Hours:

Web 2.0 meets MTV in Pandora’s new branding

Wednesday, October 19, 2016 8:57
% of readers think this story is Fact. Add your two cents.

(Before It's News)

For once, I’m not starting off my article with a joke. When I say “Web 2.0”, I genuinely mean that style of design that we all (temporarily) embraced. Many a corner in Pandora’s new logo is curved, and they have brought back the bright and shiny gradient.

Okay, so it’s a bit muted compared to the shiny gradients of the past, but that’s to be expected. Where once we tried to ride Apple’s chrome style to glory, this new branding effort is tempered (yes… tempered) by the MTV-meets-Bauhaus style of graphics that accompany it.

But we need an example of what I mean. Here’s the Pandora logo all on its lonesome:

They are not messing around when it comes to their rounded corners.

Now here’s what the logo looks like in a more advertising-friendly/artsy context:

Like many big brands nowadays, there seem to be few strict guidelines for how the logo must or must not be used. They want the best of both worlds. They want their brand to be associated with a forward-thinking technology-based service, and art.

I think they’ve largely managed this. By drastically simplifying the letter form in their logomark, they have opened up its potential for use in more artistic contexts, while the regular version works perfectly well as an app icon, a letterhead, or what-have-you.

So congrats, Pandora. It works.

Woodford Bourne PRO Family of 18 Vintage Grotesque-Style Fonts – only $15!


Report abuse


Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories



Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.