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If I only had…

Friday, November 11, 2016 1:28
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By Brian Clegg

In amongst the spam and oddities that appear in email there is occasionally an official one that causes some confusion – and I got such a mail today. It was from the DVLA, and as far as I can tell it was genuine. And it was advertising an auction of personalised car registrations.

Impressively, it was a personalised email, as it was suggesting my company might be interested in a specific numberplate. But the initials on the numberplate were ABR an my company initials are CUL – which seemed a pretty hefty miss. Then I realised that the targeting of the email was cleverer than I had thought. After all, the ‘C’ in the company’s initials stands for ‘creativity. I was supposed to read the whole numberplate, not just the first three letters. I don’t was a personalised numberplates – I think they’re tacky. But if I did, I would have got excited if I only had…


Now Appearing is the blog of science writer Brian Clegg (, author of Inflight Science, Before the Big Bang and The God Effect.


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