Social media is at its peak or what biologists would call the exponential phase of growth. Every day, new networks come up as developers seek to fill the gaps they find in the existing social media platforms. Since the birth of Facebook, for example, the social media giant has grown exponentially from just a mere site for college students into being a powerful online marketing tools. If you’re a business person and you’ve used it, I bet you totally agree with me.
In a world where social media platforms are rapidly being launched, businesses have a lot on their plates to choose from. Making up your mind on the best platform to dedicate more time and resources is, therefore, problematic. Of course, businesses must explore all options and establish themselves as much as possible. However, profit-making is the sole business of all businesses. As such, you need a quick turnaround time for any investment made.
Remember that I’m not preaching against multi-channel advertisement/ use, I’m just saying you need to identify your stronghold and utilize it maximally. I have compiled the best pointers for you to decide on which platforms to really concentrate on if you need some return on investment.Which joints does your target audience hang out?
Every business has its specific set of clients that it targets. These are your target audience. I’m guessing you’ve already done a market survey and stratified your customers depending on their needs/likes and dislikes. To make things even better, social media platforms such as Facebook allows you and your clients to post your likes and dislikes. It also allows you to join groups in which members share some common aspects.
You must have a clear picture of where exactly your target audience spends most of their time. Whether it means spying on your competitors’ websites or social media platforms to know where exactly where and what your target audience likes or simply asking them via mails make sure you know the exact details. Investigate on which platforms they invest their resources and how they do it. If they’re on different platforms, where exactly is most traffic or transformation (into leads/customers) coming from? Some social media demographics show that Facebook is more popular amongst 18-29 year old and women, whereas LinkedIn is more popular with men, the educated and the most learned personalities. Continue reading →