Regardless of your occupation, understanding why the use of video is becoming a powerful communication tool is crucial. While entertainment videos are still leading the ranks when it comes to the type of video being watched, instructional and informational videos are not far behind.
I’ve asked Matt Pierce, customer support manager at TechSmith Corp, to share his insights with us.
In fact, according to TechSmith’s Video Viewer Study, 78 percent of those surveyed in the United States said they watch informational videos and 77 percent watch instructional videos. These stats are close to entertainment videos (where 81 percent of respondents in the U.S. indicated they are watching). This further proves video is becoming more accepted as a means to inform.
With easy access to video creation tools, you don’t need to be a professional videographer to make an impactful video. Learning some best practices for video creation is the first step in harnessing that power for your communication initiatives.
Getting started: Preparation is key
Once you have a plan in place, recording the actual video is your next step. There are several pieces of advice you should have in mind when shooting that will optimize the quality of the video and the message you are trying to convey.
Shooting the video: The essentials for making it powerful
Next, you will need to edit your video – this is where simple and easy-to-use tools come into play, such as TechSmith’s Camtasia. Video editing tools can take you to new lengths: adding in sound effects, transitions, screen grabs and removing anything you don’t want heard will perfect your video.
Editing best practices: Finalize your masterpiece
As informational and instructional videos continue to be a way of learning for most, the investment in a tool to help educate is something to consider. You will not only catch and keep the attention of your viewers, but save time and resources.
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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com
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