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Augmented Reality Market Size -Global Industry Outlook, Overview, Share, Trends, and Forecast

Monday, February 27, 2017 6:17
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(Before It's News)

Augmented reality is a direct or indirect view of the real-world environment, which is augmented by computer-generated sensory inputs such as sound, graphics, video, or others. The perception of reality is enhanced with the help of simulation of real world using technology functions. The components of the digital world are brought into a perceived real world of a person. 

Augmented Reality Market Key players operating in the industry are Magic Leap, Blippar, Sony, Google, Microsoft, Total Immersion, Infinity Augmented Reality, Apple, ODG, Aqri LLC, Wikitude, and others.

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The user becomes interactive with the virtual environment created and digitally manipulative as well. Augmented reality has wide array of applications ranging from literature to commerce and military to music.

Rising technology penetration in healthcare, retail, automotive, and other sectors along with prevalence of mobile and smartphone devices drives the growth of global augmented reality industry. In addition, increase in investments in this technology and high adoption of AR-enabled smart glasses supplement the growth. Financial constraints and increasing privacy concerns hinder this growth. Rising usage of social media and applications along with technological advancements create growth opportunities in the industry.

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The global augmented reality market is segmented on the basis of

component

display device

application and

geography

The component segment into

hardware and

software

Based on display devices

head-mounted display

smart glass and

head-up display

Based on application

medical

aerospace & defense

automotive

retail

gaming and

industrial

Geographically

North America

Europe

Latin America

Asia-Pacific and

Middle East & Africa

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Key players operating in the industry are Magic Leap, Blippar, Sony, Google, Microsoft, Total Immersion, Infinity Augmented Reality, Apple, ODG, Aqri LLC, Wikitude, and others. These key players have formulated new product launches, expansion, collaborations, mergers & acquisitions, partnerships, joint ventures, and other strategies to maintain their competitive position in the industry.
 

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