Enterprise mobility management market is driven by increase in adoption of mobile devices, rise in usage & penetration of Internet, and proactive initiatives by internet service providers to improve internet services. However, increase in cost of deployment, security issues, and government & compliance issues hamper the growth of the industry. The adoption of cloud-based technology and ongoing trend of bring-your-own-device (BYOD) present lucrative opportunities to the industry players.
Global enterprise mobility management (EMM) is a combination of processes and technologies to manage mobile, wireless networks, and other devices for business purposes. EMM solutions have gained prominence among organizations, as more employees have started using smartphones and tablets at workplaces. The prime objective of EMM is to integrate mobile IT with work processes and support employees to use these devices effectively at their workplace. In addition, it offers flexibility and convenience to employees by enabling them to work from home or during travel.
The global enterprise mobility management market is segmented based on service, solution, end user, vertical, and geography.
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Based on service,
support & maintenance and
The solutions offered in the industry are mobile information management (MIM), mobile application management (MAM), and mobile device management (MDM). The end users of the industry are small & medium businesses (SMBs) and enterprises.
The application areas of the industry are
consumer goods & retail,
government & defense,
telecom & information technology (IT),
Financial services and Insurance (BFSI),
healthcare, travel & transportation,
manufacturing. The market is analyzed based on four regions, namely Asia-Pacific, North America, Europe, and LAMEA.
The key players operating in the industry are
Citrix Systems Inc
Good Technology and
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These market players have adopted various strategies such as new products launch, expansion, collaboration, joint ventures, partnerships, mergers & acquisitions, and other strategies to consolidate their market position and gain competitive edge in the market.
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