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Loco for Location Data: Inneractive Research shows 170% increase in Demand for Location Data and 20% increase in CPM

Wednesday, February 15, 2017 13:02
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Mobile ad players are reaping the benefits of a more personalized, relevant and timely user experience New York/San Francisco, February 15, 2017 – Inneractive, an independent global mobile ad exchange today announced that based on an examination of their 2016 mobile ad traffic, they saw a rise of 170% in ad requests containing location data, […]



Source: http://mobilemarketingandtechnology.com/2017/02/15/loco-for-location-data-inneractive-research-shows-170-increase-in-demand-for-location-data-and-20-increase-in-cpm/

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