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Loyalty Programs Continue to Fall Short

Thursday, February 16, 2017 16:12
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(Before It's News)

Mobile financial service (MFS) providers are failing to fully realize the potential of loyalty programs to drive revenue growth, according to Amdocs/Ovum research. A significant gap exists between what customers want and what they are offered. This is especially true for unbanked users: 80 percent are not enrolled in any loyalty program. The findings also […]



Source: http://mobilemarketingandtechnology.com/2017/02/16/loyalty-programs-continue-to-fall-short/

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