Direct thermal printers and thermal transfer printers are major categories of printers used for printing barcode stickers or tags for different applications. Industrial printers are used in large warehouses, whereas desktop barcode printers are used in offices and retail stores. Technological advancements have provided new features such as mobility, high-print resolution, and memory slots.
Barcode printers are used to print barcode labels or tags that are printed directly or attached to products. They are used to label cartons or retail items before shipment.
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Growth of retail sector, demand for portable printers, and increase in use in medical and healthcare sector are factors that drive growth of the barcode printers market. However, threat of substitutes is expected to hinder market growth. Technological advancements and increase in investments in retail & industrial infrastructure by multinational companies are anticipated to create new opportunities in the market.
The global barcode printers market is segmented into product, application, technology, and geography.
Based on product,
On the basis of technology,
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Key manufacturers operating in the industry are Avery Dennison, Toshiba Tec, Honeywell Scanning & Mobility, SATO Holdings Corporation, Zebra Technologies, Printronix, Printek, and Dascom. These players have adopted new product launches, expansion, partnerships, collaborations, mergers & acquisitions, joint ventures, and other strategies to gain strong foothold and competitive edge in the global market.
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