3 Data Points from Social Media Monitoring that can Help Your SEO Strategy

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Social media monitoring and social listening can help with different aspects of your SEO strategy. We know that today’s data situation is massive. With so much data to wade through, it can become an overwhelming task. We are here to help you pinpoint and extract some key data insights and trends to help develop a specific plan for the social media team to work in tandem with the SEO team.

1. Keyword Research: Social listening helps to uncover how consumers talk about your brand so that you can turn that information into long tail keywords used in your SEO strategy. Often times our customers or target audience are using different language than we do to describe or search for our company, brand, and products or services. If is imperative that you target the proper keyword and key phrases that your customers are using rather than the ones you use. Social listening can help you better understand how customers search for your company’s products or services. Your website analytics program may not be giving you the whole picture because if you aren’t using the same keywords or key phrases on your website and in your content that your customers use, then your analytics data won’t show that at all. Instead, social listening tools and software can help you better see the whole picture of the keywords and key phrases that your target audience uses but may never find your website because of the disparity in language. Once you have identified the keywords and key phrases that your target audience uses but is missing from your content, you can work to add them into your content both on your website and in your social channels as well. When you transform your content and optimize it to include the full spectrum of keywords and key phrases, you can immediately begin attracting new customers through search.

2. Content Creation and Optimization: Social listening helps identify successful content, see what is trending, create more relevant content for target audiences, and identify influencers for specific types of content, products, or services. Social media monitoring tools and software can help you see what is trending in both online and offline media sources. The right type of software will help you identify the trends when they are on the upswing to help you stay ahead of the curve. Build on your tactical advantage by building content and social posts on trends that are relevant to your brand or your products or services. Social listening also helps you identify influencers in your space so that you can then contact them to have them help promote your brand. Tapping an influencer who works in your industry is a very cost efficient way to promote your company. Other benefits of working with an influencer include building trustworthiness, hyper targeting your audience by using a 3rd party voice or opinion, and increasing your reach with the right audience.

3. Acquire Links: Acquire links the right way by identifying relevant communities that are engaging in conversations on the topics of your interest. Link building has been a very tricky subject for digital marketers over the last several years. However, link building the right way is not dead and can still be a viable way to build your brand awareness and increase your brand’s reputation for being a knowledgeable leader in your industry. The best way to acquire links and not violate any search ranking policy with the search engines is to take the time to write knowledgeable, well written articles and have them placed on relevant sites. The purpose of the article must be to help inform and add value to the website or blog you are writing it for. Then, your link back will come in the bio of the article, not through linked anchor text within the article. This helps you build your reputation and can help your business gain exposure in new places with new audiences.

Summary and Takeaways for Your Company

When it comes to which media monitoring tools or media listening software you should choose, you do have quite a list to pick from. You should look for platforms that allow you to engage with the social media users that the software identifies, such as those offered by Isentia. Some types of tracking modules can identify offline media sources like television, radio, and print advertising and add those into the mix when pinpointing what the media and users are saying about your company, brand, industry, or relevant keywords that you are following through the tracking software. Lastly, because data has become so important now, choose a media monitoring platform that helps aggregate the social data collected from listening and cross reference it with your own analytics data, website visitors, past customers and compute the information you need such as customer lifecycle data, demographics, and more.