Tips on Writing Amazing WordPress Homepage Content

The homepage is the very first page that appears on your visitors’ screen and makes the initial impression of your website. That is why the homepage should be used to its fullest extent, so as to widen the target audience and increase the website traffic.

So, in this article, we will have a look at the key methods you should apply to optimize your WordPress homepage and provide a detailed explanation on why you mind the font page improving. Let’s start!

How Can I Improve My WordPress Homepage?

Before making any changes we recommend you to back up the website first, so to be sure you can rollback any changes in case you don’t like them. After that, it is the right time to implement the changes to your website.

Decide What to Display

Basically, there are 2 main options offered by default to display the homepage: the latest posts or the static page, which is chosen by the admin. For this purpose, you should click on the dashboard and go to the tab Reading Settings.

Remember, the front page has to represent the main points of your website, so if the core idea of it is the blog, then it is preferable to display the latest posts on the WordPress homepage to keep the visitors informed about the latest updates. If you want to set another static page as the main one, then it is better to choose the webpage manually from the list given. For example:

Use the Keywords

Also, it is really important to include the keywords based on the main topic of your content. This will significantly help the search bot to scan your website and understand the website articles thus increasing the possibility of it to be shown on the results list. Besides, the keywords can become great tips for catching the main information of the web page displayed, so don’t miss it while implying the new changes to your homepage.

Focus on the Design

The visual aspect of your blog can greatly influence your audience, that is why it is highly important to mind the design of your homepage as well. It would be nice to choose the same color palette so as to unify all the webpages and get your website structured. As an example, here is the design of the essay writer service, which has chosen the green color for their logo and webpages as well, thus boosting its awareness among the audience.

Another psychological trick that can help is to choose the right color to call your customers for a certain action. The Britannica experts suggest that some colors induce the feeling of pleasure, make customers pay attention to something, or consider making the purchase. That is why, you should use warm colors such as orange, yellow, red, or green to create a friendly atmosphere on your platform.

Customize Using Shortcodes

A vast number of WordPress plugins use shortcodes to add different content to the pages, and that’s the exact feature you can apply to your front page to increase its efficiency. The shortcodes usually stand for the dynamic content which is to be displayed on your webpage, they are usually put inside square brackets, for example:

Using these codes you can not only insert videos but also add galleries and graphics, create various surveys as well as add functional buttons.

Include the Customization Details And Overall Trends

If we look deeper into the website optimization, we should also mention the way of presenting the information on the front page. That means that the data displayed on the website should be not only relevant and up-to-date, but also it should be more readable and understandable. For this purpose, the first thing for improving your webpage is to optimize the text fonts: choose simple and catching fonts for presenting the information, but we strongly recommend you to use one-two fonts in different sizes so the content will be organically placed on the webpage.

Additionally, you should mind that the homepage shouldn’t be overhauled with the information and lots of pictures so as not to confuse your visitors. It would be nice to include the main information about the platform, a right-click menu, and a search line for the visitors’ comfortable usage.

A great example that represents this piece of advice is the Ceremony Coffee Roasters platform, a WordPress e-commerce website that sells coffee products worldwide. The minimalist design and funny coffee quotes between the page loading really catch people’s attention.

Why Do I Need to Optimize My Homepage Content?

In general, web page optimization has a variety of benefits, such as increasing the audience of your platform, boosting the website visualization, and improving the quality of the content presented there. If used carefully, all these methods will not only drive the organic traffic but also help you to meet the potential consumer, and turn him into the loyal one.

Conclusion

All in all, we hope these methods will be helpful in your WordPress homepage optimization and can be applied to the webpages of any industry. These simple and efficient tips will greatly increase your awareness on how to develop your website performance and put it further developing onto a higher level.

Still, doubting? Go and check it yourself, and don’t forget to leave us a comment to share your experience.