India Golf Industry Outlook to 2020 – Growth in Golf Based Real Estate Projects and Golfers Population to Aid Market Growth” provides a comprehensive analysis of Golf Industry in India. The report initially showcases the valuation of Golf economy in India through direct and indirect measures, with detail valuation of every cluster associated with Golf Industry. The report provides detail insights on every cluster related to Golf Industry such as Golf Course Construction, Golf Course Residential Real Estate Projects, Golf Course Related Equipments, Golf Course Maintenance Equipments, Golf Tourism and Golf Tournaments and Endorsements. The report provides future analysis and outlook for the overall sector and for each cluster as well. It also covers proposed recommendations for the government that has to be taken to support market growth in the near future. The report is useful for Golf Tourist Companies, Golf Maintenance and Equipment manufacturers, Golf Related Equipment suppliers, Golf Courses, Golf Residential Real Estate Developers, Golf Course Construction Companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
Golf Facility Operations in India
According to IGU, as on August 2016, there have been a total of ~ registered golf courses, out of which ~ are civilian golf courses and the rest are armed golf courses. In total, the civilian golf courses in India have generated revenues worth INR ~ million during 2015. The revenues for golf courses are generated from multiple sources including green fees, member dues, food & beverage revenues and lessons, schools, camps & pro shops commission revenues. The existing golf courses in India are not profitable due to the higher operating costs associated with maintaining the golf course. The average number of declared playable days in India is around ~, with some courses stating all year-round playability. The average number of total rounds played at 18-hole courses is around ~, while top performers exceed ~ rounds. Out of the ~ golf courses registered with IGU, civilian golf courses have dominated the space with ~ golf courses, while there are around ~ armed golf courses in India as of September, 2016. On the basis of major states, Karnataka accommodates the highest number of golf courses with number being reported at ~ (including civilian and army golf courses) as of September 2016, an increase from ~ golf courses as of December 2013.
In 2013, the number of golfers in India was around ~ people, out of which around ~ golfers played at civilian golf courses. During the last two years, the popularity of golf among civilians has enhanced which has increased the number of civilian golfers to around ~ during 2015.
Golf Related Residential Developments
With the growing preferences among elite class population to play golf has lured real estate developers to focus on real estate developments with golf course as a centric part in their projects. Due to the overwhelming success of golf based real estate projects, now almost ~% of the newly developed golf courses are constructed as a part of residential communities. On an average, it has been observed that golf based real estate projects adds a premium of ~% in the prices of real estate properties where the golf course is developed. The golf based real estate projects have been witnessed to generate revenues worth INR ~ million during 2015, out of which INR ~ million have been generated from the golf premium added to the sector. The premium which is added in nearby real estate projects because of golf courses remains around ~%.
Golf Tourism in India
Golf tourism has developed into a successful business, and there are numerous tour operators tailoring their offers to the specific needs of golfers all over the world. The total economic value which is generated from the inbound golf tourists in India and outbound golf tourists which travel to other countries either to participate or as a viewer have been estimated at INR ~ million during 2015 This includes spending on lodging, transport, food and other recreational expenses. It has been witnessed that out of total foreign professional golfers who visit India to play golf tournaments, around ~% of the professional golfers goes back to their country immediately after the tournament while ~% of the professional golfers goes for a holiday after the tournament is completed. The number of professional foreign golfers travelling to India has been evaluated at ~ in 2015, an increase from ~ in 2010. The total number of Golf tourists traveling to India has been evaluated at ~ people in 2015. An average inbound golf tourist in India spends around INR ~ for each trip made by him/her. The average length of stay for golf tourist in India has been recorded to be under the range of ~ days
Golf Tournament and Endorsements Market
During 2015, sponsorship money from golf tournaments organized in India has contributed ~ revenues to the sector which was evaluated at INR ~ million. Followed by this, professional golfers earning in overseas tournaments have added INR ~ million and endorsement income for major golfers in India have contributed INR ~ million in 2015. Indian golfers have already earned the reputation of being very strong on their home turf as well as on the International levels by winning some major titles. The average age of television viewers for golf in India is around ~ years which is far lower than US and UK which falls under the range of ~ years of age. The emergence of celebrity players has contributed to the rising interest in golf.
Golf Course Maintenance Equipments
The overall market for golf maintenance equipments including turfcare equipments, golf cars and irrigation equipments was evaluated at INR ~ million during 2015. The revenues have been considered from the sales of maintenance equipments only to the golf courses. Some of the major players which have concentrated the market space for golf maintenance equipments include Toro, Rainbird, Jacobsen, Hunter Industries, Surge Systems, Atlas Turf Internatonal, IPI-India and several others.
Key Topics Covered in the Report:
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Ankur Gupta, Head Marketing & Communications