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My Cause, My Cleats Campaign

Thursday, December 1, 2016 22:40
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Players to wear custom cleats reflecting their commitment to charitable causes during Monday Night Football game.

Jets players will have the chance to share the causes that are important to them during Monday Night Football on December 5, 2016, as part of the NFL’s My Cause, My Cleats campaign. The initiative is a culmination of 18 months of collaborative work between the NFL and players across the league. Throughout the season, participating players have worked with The Players’ Tribune to tell the stories behind their cleats via long-form features and profile cards. A profile card for Jets defensive lineman Muhammad Wilkerson can be seen here.

Players are planning to showcase their causes on-field and many have worked directly with cleat manufacturers to design them. Of the 30 players participating, some players, including Jets wide receiver Brandon Marshall, worked with an independent customizer to design cleats for players on the team who opted to participate in the campaign. A special My Cause, My Cleats themed television spot aired during Sunday’s games and will continue airing this week. The spot, which features Marshall designing his cleats with kids from his Project 375 foundation, focuses on promoting awareness of mental health can be viewed here.

A photo gallery of players’ cleats and their causes can be found here. The gallery will continue to update as more cleats arrive.

Cause Charity
Eric Decker Military Veterans Freedom Service Dogs
Dakota Dozier Mental Health Project 375
Quincy Enunwa Mental Health Project 375
Nick Folk Neurofibromatosis Children’s Tumor Foundation
Matt Forté Mental Health Project 375
Breno Giacomini Youth & Sports American Football Without Barriers
Marcus Gilchrist Mental Health Project 375
David Harris Mental Health Project 375
Jordan Jenkins Mental Health Project 375
Wesley Johnson Mental Health Project 375
Darron Lee Character Development United Way
Nick Mangold Families of New York City Police Officers, Firefighters, Port Authority Police, and EMS Personnel who have been killed in the line of duty New York Police and Fire Widows’ and Children’s Benefit Fund
Brandon Marshall Mental Health Project 375
Jalin Marshall Mental Health Project 375
Lorenzo Mauldin Mental Health Project 375
Dexter McDougle Mental Health Project 375
Steve McLendon Mental Health Project 375
Bilal Powell Gun Violence Hands Across Louisville
Calvin Pryor Mental Health Project 375
Tanner Purdum Pediatric Cancer Go4theGoal
Brent Qvale Mental Health Project 375
Darrelle Revis Mental Health Project 375
Sheldon Richardson Mental Health Project 375
Darryl Roberts Mental Health Project 375
Brandon Shell Mental Health Project 375
C.J. Spiller Mental Health Project 375
Julian Stanford Mental Health Project 375
Eric Tomlinson Mental Health Project 375
Muhammad Wilkerson Students TEAM 96 Foundation
Brian Winters Mental Health Project 375

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