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Writing for the Internet

Saturday, October 22, 2016 7:04
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This is the standard to which 
I aspire.
I am not always successful. 

“The Internet is a very competitive environment. There is a plethora of good, free material. To compete, you must be as quick, easy and engaging as possible.”

By Henry Makow Ph.D.
The Key to Good Writing
(Updated from June, 2006)

The key to good writing is to consider your audience.

Recently a feminist sent me a long angry diatribe.

I replied: “What made you think I’d read this once I figured out it wasn’t praise?”

People expect you to read their thoughts just because they took the trouble to write them down. Communication is not the same as self-expression.

If you need to express yourself, start a diary. 

In communication, your reader must want to read your work! You must have something important and original to say.  You must write in an inviting and compelling way.

Put yourself in the reader’s position. He doesn’t have much time or patience. He’s looking for something that will inform, empower or uplift him.

You must pique his interest immediately and convey your message quickly. Keep it short!  

The most common mistake is over-writing. Weed out unnecessary words.  

The Internet is a very competitive environment. There is a plethora of good, free material. To compete, you must be as quick, easy and engaging as possible.

George Bernard Shaw said. “Have something original to say and say it in the most candid, straight-forward way possible.”

If you’re guileless, there is no reason to be nervous. 

Ideally you will be passionate about your information or viewpoint, and your sincerity will connect.


Clear writing requires clear thinking. If your message isn’t clear to you, it’s not going to be clear to your reader.

State your argument and give a few proofs. Don’t cite a lot of evidence and expect your reader to figure out your argument. (The reader wants  your conclusions; he doesn’t need your thought process. He will either accept or reject your views.)

Ideally, convey your message in the title and first paragraph so the reader can decide whether to read your piece.  Write in a linear way, one-thought-per sentence.

Don’t use titles that say” “The Truth about Such and Such.” Reveal the startling truth in the title. 

Good writing requires much rewriting. If you can, put the work away and look at it again over a few days.

None of this will stop the New World Order but it will enable us to communicate effectively.  


Related: George Orwell’s “Politics and the English Language”

 Received this concise generous feedback from Mike this morning! If I am discouraged, I’ll just reread it! 

I bought the kindle version of “Illuminati-Cult that Rules the World”. It’s great! I’ve studied this subject for years and read a lot of stuff, much of which is speculation and sensationalism (and probably fiction).

I love how you give names and dates and quote the players. You get to the point and don’t put a lot of “filler material” or lead us on meaningless “side trails” that only waste time, like so many others.

It’s obvious that you do your research. I also appreciate your style of writing and choice of words. I’m not a scholar, and I don’t want to have to consult a dictionary every paragraph in order to read something. I mean to say that you communicate intelligently to the reader without being too “wordy”.

I check your website regularly and enjoy it a lot.

Just wanted to let you know. Thanks for all that you do to keep us informed.


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