ZEISS Lowers Price on the Award Winning TERRA Riflescope Line

North Chesterfield, VA -(AmmoLand.com)- Carl Zeiss Sports Optics, the world’s leading manufacturer in high performance sports optics, is pleased to announce they have reduced the retail price of all current TERRA Riflescopes by $100, including the XB75 crossbow scope.

“We want to help everyone experience the true brilliance of ZEISS products. At the same time, we know that there are those who really aspire to own a ZEISS riflescope but maybe felt that we were just a bit out of reach in terms of our opening price points. So, we wanted to make an effort to connect with a wider audience, which in many cases includes those who may be newer to the sport,” said Tom Andrews, Vice President of Carl Zeiss Sports Optics. “The idea of connecting with the next generation of hunters and to potentially be part of their first experiences is exciting to us and our desire, as their aspirations continue to grow, is to earn the right to be a part of their hunting experience for life.”

TERRA 3X Riflescopes pack powerful, uncompromising optical performance into a lightweight, yet extremely rugged, compact 1″ design. ZEISS optics with MC anti-reflective coatings produce bright, high contrast images. And 1/4-MOA adjustments provide 100% repeatability, click by click. Available with standard Z-Plex or the new ballistic reticles, RZ6 and RZ8.

For more information on ZEISS’ award winning products or to find a ZEISS authorized dealer near you, please visit us at www.zeiss.com/us/sports-optics or join us at www.facebook.com/CarlZeissHuntingUS.

About the ZEISS Group:

ZEISS is an international leader in the fields of optics and optoelectronics. The more than 24,000 employees of ZEISS generated revenue of about 4.2 billion euros in fiscal year 2012/13. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. ZEISS has been contributing to technological progress for more than 160 years. ZEISS develops and produces solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums. ZEISS is present in over 40 countries around the globe with more than 40 production facilities, around 50 sales and service locations and over 20 research and development sites. Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

For more information, please visit www.Zeiss.com.