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Scott Shultz Named President and CEO of NovX

Monday, October 16, 2017 13:33
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Scott Shultz Named President and CEO of NovXScott Shultz Named President and CEO of NovX

NovX Ammunition logo

USA -( NovX, a new class of ammunition that is ballistically superior to standard ammunition names Scott Shultz President and CEO of NovX.

Shultz is an experienced President and CEO with a rich history of executive administration in the sporting goods industry.

For over 22 years, Shultz held the President and CEO position at Robinson Outdoor Products where he built a strong business development team and oversaw the company in every aspect from sales, branding, marketing and manufacturing.

During his tenure, he excelled in building robust relationships on the retail level, understanding the importance of on time delivery, sales programs, customer service and product integrity.

At NovX, Shultz will incorporate his vast knowledge of strategic brand positioning, innovative product concepts, marketing strategies, partnerships and sales promotions, launching an aggressive ammunition brand in the market.

“I am anxious to build an iconic brand in the oversaturated ammunition category. I believe that it is time for us to be innovative and increase performance without sacrificing any other attributes, such as consistent accuracy and carry weight,” comments Shultz. “NovX has done this by marrying together two forward-thinking technologies that singly changed the industry. As we merge ARX and SST together, we are changing history with a cartridge that is much lighter, faster and more effective than traditional ammunition.”

NovX combines the intellectual properties of a polymer/copper ARX bullet with the Shell Shock Technologies (SST) stainless steel casing and aluminum primer base, operating on the principle of Aero and Fluid Dynamics, not hydrostatic shock or mushrooming.

With the benefits of a self-lubricating and corrosion resistant stainless casing and the lack of lead fouling, firearms cycle faster and more reliably while shooting more accurately and burning cleaner. The advanced polymer/copper bullet composition acts like a frangible round and mitigates ricochet when shooting into impenetrable surfaces or steel reactive targets at the range.

Plus, with emerging lead regulatory compliance issues in certain states, as well as indoor ranges, the absence of airborne and deposited lead is a significant advantage to the end user and range owners. These bullets are faster, lighter and flies flatter than lead, offers less felt recoil, and creates absolutely devastating wound channels.

NovX ammunition is the most effective, lethal combination of bullet technology in more than a century. NovX ammunition is available in 9mm with four different variations: NovX 9mm ARX Engagement: Extreme Self-Defense and +P, NovX 9mm RNP CrossTrainer and +P.

Today the world discovers brass and lead had their chance. Welcome to the new world.

About NovX:

The NovX brand of ammo has been specifically created by Timberghost Tactical, LLC, a Georgia-based company, and combines stainless steel casings with poly/copper projectiles creating a new class of ammunition that is ballistically superior. Reduced Recoil. Match grade accuracy. Devastating wound channels. Welcome to the new world!

This post Scott Shultz Named President and CEO of NovX appeared first on Shooting Sports News .


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