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#DeerWeek Achieve Ratings Success for First Year Programming Stunt

Monday, November 27, 2017 7:43
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Utah Deer#DeerWeek Achieve Ratings Success for First Year Programming Stunt

DENVER, Colo. -( Outdoor Sportsman Group programming stunt #DeerWeek brought to you by Cabela’s – during the Week of October 15-21 – helped propel Outdoor Channel and Sportsman Channel to year-over-year ratings gains in key demographics (M25-54, M18-49, W25-54, W18-49). #DeerWeek showcased 70 hours of episodes from 108 different Outdoor Channel and Sportsman Channel shows.

#DeerWeek is a cross-platform initiative that involved the takeover of Outdoor Channel and Sportsman Channel for seven days. The best of deer hunting programming aired in prime-time from 7–11 p.m. ET each night.

Hosted by Michael Waddell and Tom McMillan, the premier event allowed viewers to experience non-stop deer action while incorporating educational information, unique recipes, hunting tips, and more through OSG’s print, digital and social media platforms.

Ratings highlights from the weeklong #DeerWeek programming include:

Outdoor Channel delivered its highest rated week of 2017 in Prime with Men 25-54.

Outdoor Channel increased its year-over-year ratings in Prime by +25% with Men 25-54 which drove double-digit growth for the week during total day in the demo (+12%).

A telecast of Bone Collector (Oct. 18 at 8:30 p.m.) ranked as the No. 1 telecast for the week on Outdoor Channel, delivering 120,000 total viewers (P2+) and ranking among the Top 5 series telecasts of the year on Outdoor Channel.

Sportsman Channel delivered its highest rated week of 2017 in Prime with Men 25-54.

Sportsman Channel increased +91% in Prime with Men 25-54 year-over-year, which drove increases in all key dayparts including Fringe (+77%), Weekend (+71%) and Total Day (+86%).

“The numbers don’t lie and we’re very pleased with the performance of #DeerWeek and how it was publicly received,” Outdoor Sportsman Group Executive Vice President, Ad Sales, Jason Brist said. “This programming idea was one year in the making and it’s nice to see all of our efforts were paid off in great ratings gains.”

#DeerWeek 2018 will take place during the week of September 17-23 and feature more unique programming from Outdoor Channel and Sportsman Channel. For more information, visit and follow us on Facebook, Twitter and Instagram using #DeerWeek.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as MOTV, the world’s leading outdoor television content platform.

The Group also consists of a number of established integrated media assets: 15 outdoor magazines including Guns & Ammo, Petersen’s Bowhunting and Florida Sportsman, and 19 top websites, including

Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit #MyOutdoorTV

Outdoor Sportsman Group

About Outdoor Channel:

Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV

Sportsman Channel Logo

About Sportsman Channel:

Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at, Facebook, Twitter and YouTube. #MyOutdoorTV

This post #DeerWeek Achieve Ratings Success for First Year Programming Stunt appeared first on Shooting Sports News .


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