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Team of Hunters & Firearms Enthusiasts is Changing How People Share Their Stories

Friday, January 12, 2018 9:49
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LOUISVILLE, KY. – -( A team of tech talent and outdoors enthusiasts is changing how people share their stories with a new app called GoWild. The app was founded to curate a community where outdoorsmen and women can engage, interact and learn.

“I was tired of the anti-hunting politics and hunter harassment, so I decided to fix it,” said GoWild Co-Founder and CEO, Brad Luttrell. “But GoWild is so much more than just a safe space for hunters and anglers to have their own version of Facebook. We built something new and unexpected.”

GoWild is fully loaded with proprietary, patent-pending technology. Over time, the app will learn about users, their interests and even where they like to hunt, fish, hike or camp. From there it will be able to make recommendations for content based on users’ activities. This could be as simple as showing more relevant posts than a traditional social platform, or as complex as showcasing hunting tips for a user’s exact skill level, prefered state to hunt, and species they hunt. This goes for hiking, fishing, off-roading, and so on. Users will have different experiences based on their outdoors hobbies.

Hunters and anglers can track harvested animals or fish caught through the app. Each animal submitted is scored through the proprietary and patent-pending GoWild scoring system, which founders explain as being similar to a traditional animal scoring system that might include antlers or beard length, but modernized, put on steroids and cross-applicable to anything you hunt or fish.

“The app gets smarter with every submission,” said Luttrell. “As we build our own database of wildlife harvested, we’ll have historical data to compare your deer, fish, turkey or whatever it is to the ones you’ve harvested in years past, or even compare it to where you stand overall to other GoWild users.”

GoWild’s functionality expands well beyond hunting and fishing. The app allows users to share time they spend in the outdoors for well over a dozen different activities, including target practice, hiking, camping, trail running, paddling, cooking or smoking BBQ, archery, boating and many more. It has a specific Trail for firearms enthusiasts to share and learn.

GoWild AppGoWild App

In addition to Luttrell, the other Co-Founders include Donovan Sears as Chief Product Designer, Zack Grimes as Chief Analytics Officer and Chris Gleim as Chief Development Officer. Lauren Gleim is the Director of Marketing. Amy Wiitala is the Chief Financial Officer. Professional angler and big game hunter, John Hunter, is Chief Strategy Officer.

GoWild App LogoGoWild App Logo

The co-founders have built the app entirely in-house. Luttrell said the company raised more than double the funding it projected for Q2 of this year. GoWild is currently live in iOS and the Android app is expected to launch in a few weeks.

To learn more about GoWild or to download the app, visit

This post Team of Hunters & Firearms Enthusiasts is Changing How People Share Their Stories appeared first on .


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