Data Quality Campaign and AT&T Want Your Personal Information. Why?
| Do you know where or how your data is being shared via AT&T or Data Quality Campaign? |
This post is a follow-up to yesterday’s article on the Data Quality Campaign announcing the intent to advocate for inclusive, aligned, and relevant education and
workforce data. DQC does not detail what those three adjectives represent in education data and if these are solely assessment data or if it includes personal data on students and families.
Data mining is rampant and includes the gathering of your information by private companies. Recently I received a letter from AT&T informing me they were going to sell my information to third parties. Below is the resulting correspondence I had with AT&T and my children. We owe our children in public schools the same diligence to protect their data from third party vendors and various federal agencies.
Before you read the emails, here is some history about AT&T’s educational connection with DQC.:
- AT&T has given millions ($500,000 to DQC) to push data driven methods in schools.
- What information does AT&T want to mine on its customers and where will this information be sent, stored and how will it be used?
- If AT&T customers can opt out of privacy data mining, then why isn’t this option mentioned in the original email?
- If AT&T does offer opting out, then shouldn’t parents have this option as well for their children in public school education?
- Why do private businesses and public education believe that people want to be tracked? Why do they believe they have the right to do so?
July 11, 2013
Regarding Account Number: xxxxx
Dear Valued Customer,
We know your privacy is important, so we’ve made it a priority to talk
to you about it. We’re revising our Privacy Policy to make it easier to
understand, and we want to point out two new programs that could help us
and other businesses serve you better.
The first program will make reports available to businesses. These
reports will contain anonymous information about groups of customers,
such as how they collectively use our products and services. The second
program will use local geography as a factor in
delivering online and mobile ads to the people who might find them most
useful.
As always, we follow important principles to keep your trust:
- We are committed to protecting your privacy.
- We provide you with privacy choices.
- We will not sell information that identifies you to anyone, for any purpose. Period.
- We are committed to listening and keeping you informed about how we protect your privacy.
two new programs are described in this notice, including your privacy
choices for each. You can also read the new and old versions of our
privacy policy at
att.com/privacy.
To provide feedback on the new policy, please write us in the next 30 days at
[email protected] or AT&T Privacy Policy, 1120 20th Street NW, 10th Floor, Washington, DC 20036.
Sincerely,
Robert W. Quinn Jr.
AT&T
Senior Vice President – Federal Regulatory; Chief Privacy Officer
P.S.: Please note that if you have multiple accounts, we thank you, and
we want to let you know you may receive more than one copy of this
notice.
MEW note: There was no option to “opt out” via this email even though a quick Internet search on this privacy change letter shows the opt out information as one letter:www.att.com/Common/about_us/…/Privacy_Policy_Customer_Letter.pdfprivacyfeedback@att.com or AT&T Privacy Policy, 1120 20th Street NW, 10th Floor, Washington,. DC 20036. Sincerely,. Robert W. Quinn Jr. AT&T. Senior Vice …
Sent: Thursday, July 11, 2013 11:56 AM
To: Privacyfeedback
Subject: Privacy policy comment
Dear ATT:
This is response to your email about your privacy policy.
I protest that ANY information on our account/usage, etc is given out to
ANY third party, even if it is aggregate information. I believe that
my data usage and any other information should be private and not
provided to any third party vendor.
I also do not care to have any ads tweaked to my interests based on my
location, data or how I use my telephone. I consider this an invasion
of my privacy. Your two privacy choices are not really choices at all.
Both release information to third parties.
Where is the third choice to opt out of these two “choices”? With the
recent NSA scandal, I would suggest you not release any information to
any party. Just a few data points allow aggregate data to become
personally identifiable.
I would like some clarification on you not selling information. I am
making the assumption you are referring to not selling individualized
information, correct? But you are selling aggregate information? You
should be paying your customers for the use of
this information. You are charging us for phone service and then you
are making more money from the selling of customer aggregate information
to third parties. Shouldn’t the customer realize some financial
remuneration for using their data for third party
use?
I do not believe you are protecting my privacy. You are using customer
data to make more money and as such, I believe customers should see a
reduction in their phone bills to reflect the use of their aggregate
data.
Please advise us if your company will indeed offer an opt out choice, a
reduction in our data cost, or if we need to begin looking for another
phone provider.
Cordially,
xxxxxxx
—–Original Message—–
From: Privacyfeedback & [email protected];
To:
Sent: Fri, Jul 12, 2013 3:49 pm
Subject: RE: Privacy policy comment
contacting AT&T. You can choose to have your anonymous information
excluded from the External Marketing & Analytics Reports by
visiting
http://att.com/cmpchoice, or calling 1-866-344-9850. You can opt-out of receiving Relevant Advertising from AT&T AdWorks by going to
http://adworks.att.com/adpreferences on your computer or
http://adworks.att.com/mobileoptout
on your wireless device. Similar to other advertising choices, you must
opt-out from each computer browser or wireless device that you wish to
exclude. We appreciate having
you as our customer.
What I sent to my sons:
—–Original Message—–
From: xxx
Sent: Fri, Jul 12, 2013 3:56 pm
Subject: FROM MOM. READ THIS PLEASE. Privacy policy comment
I would ask that each of you read the emails below.
You will need to opt out your cell phones. Please let me know when you have done so.
Love,
Mom
Last week, telecom giant AT&T quietly updated its privacy policy with a controversial change: The company would begin selling customers’ information to marketers and other businesses.
Selling customer data is nothing new for the likes of Facebook and Google.
Those companies make billions of dollars targeting ads based on
personal information. However, AT&T’s data mining is a potentially
troubling development for the company’s large group of 105 million subscribers.
The “External Marketing and Analytics Reporting” program would allow
AT&T to sell information including your location based on WiFi
connections, web broswing history and app usage.
I rec’d notice by mail with instructions for opting out. It also invites
feedback on ATT’s new Privacy Policy. The letter is from Robert Quinn,
SVP Fed Reg and Chief Privacy Officer. Here’s the feedback I sent:
Dear Mr. Quinn,
I am in receipt of your July 1 letter announcing ATT’s new privacy
policy with instructions for opting out of two ATT profit-generating
programs, one of which sells aggregate customer data to other businesses
and another which collects personal data from customers to tailor
advertising to them, essentially Googlizing paying ATT customers.
Anyone born before 1970 knows the very American principal from which we’ve drifted:
If you provide a service to customers, the customers pay; if you want something from
customers, you pay them.
I am aware of all the cocktails on K-Street and all the jurisprudence
that makes it legal for you to do what you do. I remain opposed.
Also, your opt-out for your “relevant advertising” program demands that
one not only opt out for each device, but for each browser. It also
demands that browser settings be altered to save a cookie to maintain
this opt-out. This method is inadequate and a burden on customers. I
would like to charge you rent for making me store this cookie.
Also, by the way, thanks for all your great work with the NSA and its numerous affiliates.
Sincerely, [etc etc]
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