What was Trump’s biggest persuasion problem in the election?
Answer: His opponents did a great job of framing him as some kind of Hitler. Do a Google search on Trump and Hitler and you get an avalanche of comparisons.
It was sticky persuasion, and it still hangs over the country like a chorus of stale farts. I’ve said before that half the country believe they are living in 1930s Germany and the other half think we got a better economy and some free entertainment. Those are two completely different movies running on the same screen at the same time. So how does the Master Persuader deal with the second-largest case of national cognitive dissonance in our history? (Slavery was first.)
Ignoring the Hitler branding from the other side won’t work. It’s too sticky.
Denying the Hitler branding won’t work either. That would just make people debate the details and harden the association by reputation. In the 3rd dimension, where persuasion matters and facts do not, brains recognize “Bob is totally NOT like Hitler” as “Somehow Bob and Hitler are connected.” So denying doesn’t work. Not even a little.
What’s left? You can’t ignore it and you can’t deny it. There’s no solution, right?
Well, there’s no solution if you operate in the 2nd dimension. That dimension is out of ammo. But the 3rd dimension is not. A Master Persuader neither ignores nor denies.
He plays offense and scrambles their frame.
But he had to wait for the right time and the right opportunity. That opportunity came to him in the form of an intelligence meeting leak and some fake news. Here’s how the Master Persuader played it:
Intelligence agencies should never have allowed this fake news to “leak” into the public. One last shot at me.Are we living in Nazi Germany?
— Donald J. Trump (@realDonaldTrump) January 11, 2017
How do I know this was calculated and not just a Godwin’s Law universal reference to Hitler? Because he played it exactly the way I would have done it. And I have a similar skill set in persuasion. This was the only play that can work. It won’t solve for the Hitler branding the other side put on him, but it’s a start.
Update: Now this…
President-elect Trump calls for an apology on the Russia report: “That’s something that Nazi Germany would’ve done and did to.” pic.twitter.com/qYi4m4G7st
— Fox News (@FoxNews) January 11, 2017
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