Profile image
Story Views

Now:
Last Hour:
Last 24 Hours:
Total:

Airline Launches Beer Specifically Formulated to Be Consumed at 35,000 Feet

Monday, February 27, 2017 14:40
% of readers think this story is Fact. Add your two cents.

(Before It's News)

Original article on OddityCentral.com – a blog on oddities and wacky news http://www.odditycentral.com/

Our senses of taste and smell are diminished at very high altitudes, and airlines apparently take this into consideration when developing their food menus, but until now, no one had tackled this issue when it came to beer. Luckily, one airline has recently announced a beer brewed specifically for consumption at 35,000 feet.

Betsy Beer, a brew formulated with the “ingredients, aroma and necessary carbonation to taste great both in the air and on the ground”, is the brainchild of Hong Kong-based airline Cathay Pacific in collaboration with McCann Worldgroup. It’s named after the company’s first ever airplane, and is produced Hong Kong Beer Co. using UK-sourced hops called ‘fuggle’, honey from Hong Kong, as well as dragon-eye fruit also known as ‘longan’.

Betsy-Beer



Source: http://www.odditycentral.com/foods/airline-launches-beer-specifically-formulated-to-be-consumed-at-35000-feet.html

Report abuse

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories
 

Featured

 

Top Global

 

Top Alternative

 

Register

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.