Firefox will now automatically block all third-party cookies, a crucial tool to help advertisers track users, and the ad industry is not happy about it.
In fact, Interactive Advertising Bureau (IAB) SVP and general counsel Mike Zaneis tweeted that the default is a “nuclear first strike against ad industry.”
Although some responded that Apple’s Safari really started the anti-third party cookie battle.
“The new Firefox policy is a slightly relaxed version of the Safari policy,” said Jonathan Mayer, a researcher at Stanford who wrote an in-depth post about what the new policy means.
Chrome and Internet Explorer currently allow cookies, although Microsoft recently drew the ire of the advertising industry when it created a default do not track setting on IE 10 without any warning to its ad partners.
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