Every new and brilliant innovation seems to win the honour of being “the greatest thing since sliced bread.” Have you ever wondered, how long it has really been since sliced bread was first cut? The answer: sliced bread turns 86 today!
The idea of sliced bread first came about after Otto Rohwedder, an American inventor from Iowa, built the first loaf-at-a-time bread-slicing machine for commercial use. Initially, he had some trouble selling it, or even the idea of it; many bakers were concerns about the bread becoming stale too quickly or falling apart when sliced.
But the Chillicothe Baking, a bakery in Chillicothe, Missouri, was willing to put Rohwedder’s invention to the test. They installed the machine and began to sell “Kleen Maid Sliced Bread” for the first time on July 7, 1928. The day before this bread was to be put on store shelves, a local newspaper, the Constitution-Tribune, ran both an above-the-fold article and a full page ad to inform the public about this great new product.
To the surprise of many, sliced bread became a big success and the phenomenon quickly spread. Two years later, Wonder Bread was building its own machines and distributing pre-sliced loaves of bread all across the United States. This product is what put Wonder Bread’s name on the map.
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