Suburban Moms Selling Pot Is No Longer Just a TV Plotline

HIGHTIMES

When Showtime’s television series “Weeds” premiered in 2005, it was heralded as a bold and witty dark comedy—not an honest portrayal of women taking charge within the cannabis industry.

Well, that seems to be changing.

According to Market Watch, “marijuana moms are shattering the grass ceiling.” The website reported that an estimated 20 percent of marijuana business owners in the U.S. are female. Comparatively, only 30 percent of all U.S. businesses are women-owned, and those account for only four percent of overall business revenue.

The rise of women in weed shouldn’t be surprising. With more and more states legalizing medical and recreational marijuana, the topic has become less taboo and increasingly accepted as a medical norm.

“As knowledge about cannabis has changed, you can get incredibly strong products and incredibly sophisticated products that aren’t as strong,” Cassandra Farrington, the chief executive of Marijuana Business Daily explained. “Much like a woman would walk into a liquor store and buy wine instead of Everclear, that’s what’s going on on the marijuana side.”

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